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Resume + Work Samples

Work Experience

Senior Global Corporate Communications Manager
Curriculum Associates | Global EdTech Company
North Billerica, MA | 2024 – Present

Previously: Senior Employer Brand Manager (2022-2024), Social Communications Manager (2021-2022)

  • Strategic advisor to the executive team, leading internal and executive communications that reinforce clarity, alignment, and trust across 2,500+ employees in 8 global markets
  • Led enterprise change communications for organizational restructuring, AI adoption, and culture transformation, driving understanding, readiness, and strong employee advocacy during periods of change
  • Developed and launched the company's EVP and employer brand strategy, increasing candidate engagement 30%, strengthening employer reputation, and improving talent pipeline quality
  • Designed enterprise engagement and culture campaigns that increased employee participation 20% YoY and improved culture sentiment scores 4%, enhancing belonging and retention
  • Built and scaled global internal communications governance and channel strategy to elevate messaging quality, consistency, and cross-functional alignment across the organization
  • Increased internal and external audience reach through content and channel optimization, achieving 60% YoY audience growth and sustaining a 7% engagement rate across platforms
Director of Content
StudioThink | Integrated Marketing Agency
Cleveland, OH | 2018-2021
  • Developed strategic internal and external communications plans, including talking points, leadership messaging, and change management content driving more than $20m in earned media annually
  • Led a team of 10, directing communications and content strategy for 20+ client accounts to strengthen brand storytelling, culture alignment, and employee experience
  • Partnered with People & Culture teams to develop internal communications that enhanced onboarding, career development, and employee advocacy
Social Media Strategist
Fathom Marketing | Digital Marketing Consultancy
Cleveland, OH | 2017-2018
  • Managed data-driven content and channel strategies that increased audience engagement 12% YoY, improved digital performance, and strengthened brand presence
Director of Marketing & Public Relations
Cleveland Whiskey | Technology-Enabled Consumer Goods
Cleveland, OH | 2016-2017
  • Led brand refresh and sub-brand launch that increased website traffic 60% YoY, strengthened brand reputation, and improved employee advocacy during high-growth expansion
Public Relations & Social Media Manager
The Warren Group | Public Affairs & Strategic Consulting Agency
Las Vegas, NV | 2013-2016
  • 16M+ media impressions through strategic PR placements and led crisis communications for high-profile situations, ensuring aligned and consistent executive and internal messaging

Education

Bachelor of Arts – Public Affairs & Education
Cleveland State University | Magna Cum Laude

Skills

Professional Skills

Internal Communications | Change Communication | Culture & Employee Engagement | Leadership Communications | Employer Brand & EVP | Strategic Storytelling | DEI Communications | Talent Brand Strategy | Crisis Communications | Organizational Communications | Executive Thought Leadership | Leadership | Learning & Development Programming

Technical Skills

Microsoft Office Suite | SharePoint | Microsoft Teams | Canva | CultureAmp | Adobe Creative Suite | Sprout Social | Meltwater | Microsoft Co-Pilot | ChatGPT | Project Management Tools | TikTok Creator Studio | CapCut | Constant Contact | Figma | Claude | CodeX | Base44 | Lovable

Selected Work

Roll With

Adaptive Productivity App

Landing page built in Claude AI, app built in Base44, with prompt engineering development via custom ChatGPT agent. An adaptive productivity tool for professionals who want to work with their energy patterns instead of against them.

Build the Bridge

Interactive Storytelling Demo

Interactive demo built in Base44 demonstrating developer advocacy in action through choice-driven narrative.

Think Nell

Strategic Communications Consultancy

Consultancy translating brand strategy into clear, human communication systems.

Visit site →

Substack: Ethical AI in Communications

Thought Leadership

Articles on ethical AI in communications standards, skill building, and best practices.

Read articles →

About Daniella

I'm a strategic communications leader who translates complex ideas into clarity that moves people. I've spent a decade helping executives, teams, and brands tell the truth well, especially when the stakes are high. My sweet spot is the overlap of internal comms, employer brand, and executive storytelling.

I am currently leading comms at Curriculum Associates, supporting 2,500 employees across 8 global markets.

How I Think

Clarity is my north star. I believe communication isn't decoration, it's infrastructure. The best messaging systems are invisible because they make everything else work better.

I start by naming what's true, even when it's messy. Good strategy requires context, courage, and the humility to test assumptions. I'd rather slow down for alignment than fix confusion later.

AI, analytics, and storytelling all serve the same purpose in my world: helping people see, decide, and act faster with confidence. I treat tools as amplifiers, not replacements.

My favorite problems live at the intersection of human behavior and business change. How do you keep people informed without overwhelming them? How do you build trust when the message itself might be hard? Those are my favorite puzzles, and I like solving them.

Background

My background stretches from public affairs to edtech, from small agencies to global brands. I've led messaging for organizations navigating growth, AI adoption, and culture change.

I hold a degree in Urban Studies and spent time digging into organizational psychology and sociology, mostly because I'm fascinated by how humans think, feel, and organize themselves into groups to build community. That curiosity still drives how I approach leadership and storytelling today.